Huya Inc. Joins the Coalition to End Wildlife Trafficking Online
Yahoo Finance
June 7, 2021
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https://finance.yahoo.com/news/huya-inc-joins-coalition-end-123100176.html
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GUANGZHOU, CHINA: HUYA Inc. ("Huya" or the "Company") (NYSE: HUYA), a
leading Chinese livestreaming platform, has joined the Coalition to End
Wildlife Trafficking Online (the "Coalition") for World Environment Day
which fell on June 5.
It hopes to clean up further the online environment and crack down on the
dissemination of illegal content involving wildlife through content review
and innovation.
The Coalition, convened by TRAFFIC, WWF and IFAW, aims to unite global
technology companies to combat the illegal trade of endangered species and
their products online. Since 2018, 41 technology companies, including
Alibaba, Tencent, Google and Facebook, have joined the Coalition.
"Internet companies play an important role in combating the illegal
wildlife trade globally," said Xu Ling, Director of TRAFFIC China. "As a
leading livestreaming platform, Huya's participation adds new strength to
the Coalition. We also hope Huya's efforts will help more people,
especially the young, increase awareness on wildlife conservation and
refuse the illegal wildlife trade."
To enhance the risk control ability of the platform, prior to joining the
Coalition, Huya held "Respect, Harmony and Coexistence" online seminars in
collaboration with TRAFFIC, to raise their employees' awareness of the
illegal wildlife trade. More than 1,000 people on Huya's security team were
trained by experts in terms of China's Wildlife Protection Law and the
identification of commonly traded wild animal products.
Huya combines technology and manual review to crack down on illegal
wildlife-related content in livestreams. Through image/voice recognition
and big data, content involving wildlife and wildlife products appearing in
live broadcasts can be identified automatically and immediately cut-off.
Any account found to be propagating illegal wildlife-related content could
face a long-term or even lifetime ban from the platform.
The partnership will also provide Huya with access to the Coalition's
extensive sample library, which will be used to develop AI identification
models for wild animals and plants, further strengthening review and
prevention capabilities.
Huya will also coordinate with judiciary authorities to crack down on
illegal activities when illegal hunting and trading is livestreamed on the
platform.
"We are delighted to join the Coalition on the special occasion of World
Environment Day. We will work with our industry partners to fight the
illegal trade of wildlife online and protect nature. In the future, we will
continue to regulate the daily stream content of anchors through the
platform, actively disseminate wildlife protection messages to our anchors
and viewers, and popularize relevant knowledge, contributing to the
protection of the earth environment," said Li Meng, Senior Vice President
of Huya.
Against the backdrop of the increasing public attention the livestreaming
industry has received, Huya has actively shouldered its corporate social
responsibilities while strengthening its core business. For instance,
having developed the "Livestreaming empowered" mode, Huya also launched a
series of independently produced wildlife protection shows.
In April 2020, Huya joined with The Chinese Sturgeon Research Institute to
broadcast the release of Chinese sturgeons back to the Yangtze River, which
was viewed by over one million people.
In November 2020, Huya collaborated with Zhuhai Chimelong Ocean Kingdom to
produce the "Secret Eating Habit Reveals: Marine Animals" livestreaming
show, featuring animal stars and popular hosts from the Huya Platform to
share marine knowledge and show how ocean animals eat.
In the future, Huya will launch more science livestreaming shows related to
wildlife conservation, as well as encouraging livestreaming hosts to pass
on knowledge to audiences and raise public awareness of protecting wild
animals and plants.
About HUYA Inc.
HUYA Inc. is a leading game livestreaming platform in China with a large
and active game livestreaming community. The Company cooperates with
e-sports event organizers, as well as major game developers and publishers,
and has developed e-sports livestreaming as one of the most popular content
genres on its platform. The Company has created an engaged, interactive and
immersive community for game enthusiasts of China's young generation.
Building on its success in game livestreaming, Huya has also extended its
content to other entertainment content genres. Huya's open platform also
functions as a marketplace for broadcasters and talent agencies to
congregate and closely collaborate with the Company.
For more information, please visit http://ir.huya.com.
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